Dear Drebit: Does a company that doesn’t physically swipe credit cards have to worry about increased liability when the new EMV rules are implemented in October? Sincerely, Online Payments Only
Dear Online Payments: As you may already know, I recently wrote an article to inform merchants about the Oct. 1 deadline to implement Credit Card EMV (EuroPay, MasterCard and Visa) technology. When this change takes effect, the liability for fraudulent transactions will no longer be assumed by the credit card issuing institution. Instead, if you continue to use the credit card’s magnetic stripe to process payments, your business will assume liability for any resulting fraud. For most businesses – especially smaller businesses – a single instance of fraud could be crippling.
EMV technology essentially swaps out the magnetic stripe used on credit cards today for an embedded chip. The chip scrambles sensitive cardholder data at the point of sale, which makes it increasingly difficult to fraudulently access and replicate consumer data.
But what changes lie ahead for businesses that utilize online payment methods and don’t require customers to physically swipe their credit card to pay for a product or service? Do they need to be concerned about this liability switch on Oct. 1 too?
EMV Concerns For Online Merchants
Your third-party processor (such as PayPal), is responsible for ensuring that the payment is authentic. These companies validate payments using a variety of methods.
Natalie Gagliordi, a blogger with Small Business Matters, writes that “for most online merchants, whatever payment processing technology they are using will likely contain out-of-the-box security and authentication protocols.” PayPal, for example, “has developed complex end-to-end encryption to help protect consumers and merchants with their payment information.”
But just because your business doesn’t bare the sole responsibility for keeping your customers’ credit card data safe, doesn’t mean you have nothing to worry about – quite the contrary. Some experts expect credit card fraudsters to pay more attention on hacking online consumer data. This means, for your customers’ sake, you must continue to be informed of online security best practices and should not only be knowledgeable about what your third-party payment processor is doing to keep credit card data safe, but what your third-party payment processor requires of you to maintain your compliance. This could include maintaining current antivirus protection, a secure firewall and other online safety protocols.
The EMV Migration Forum’s Card-Not-Present Working Committee recently published an informative whitepaper to address the growing threat of Card-Not-Present Fraud. This resource will give online merchants a little more insight into the numerous options currently available to help authenticate online payments.
In the meantime, if you have additional questions or concerns, contact your third-party payment processor immediately. Requirement 12.9 of the Payment Card Industry Data Security Standard v3.0 states that they must provide you with – in writing – the details of its role in providing PCI compliancy, as well as any requirements of your organization. Click here to learn more.
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By Brian Garland, CPA (Dublin office)