You’re busy. Your staff is busy. Everyone is busy. It’s easy to get bogged down in the day-to-day tasks and responsibilities of your organization. Meeting with prospective donors, educating groups on the mission of your organization, and managing volunteers. But let me ask you, when did you last spend time evaluating the effectiveness of your nonprofit organization? Has your donor base increased? Are you seeing an increase in volunteers and people who want to support your organization? Are you truly living out your organization’s mission and vision?
Evaluate Your Not-For-Profit’s Effectiveness
Can’t remember the last time you considered the effectiveness of your organization? Now is probably a good time. If after evaluating you discover that your organization has some areas for improvement, considering asking yourself the five questions below. Addressing these questions and areas may help you create a more effective nonprofit organization.
Are we communicating our organization’s accomplishments?
Many organizations make a lot of effort to communicate how much money they’ve raised, and how they use their funds. The focus seems to mostly be on the money and percentages. And while it’s important to communicate this information, don’t forget to talk about what your organization is actually doing. How are you carrying out the mission of your organization? What key accomplishments has your organization achieved? Place a greater emphasis on communicating your organization’s accomplishments.
Is our organization’s board of directors actively engaged in the organization?
When you conduct board meetings, do you sense that your board in engaged in the meeting? Are your board members asking questions and providing insight on how to strengthen the organization? Are they participating in and attending organization activities and fundraisers? If you can’t provide answers to these questions or the answer is “no,” then maybe you need to evaluate how you’re communicating and interacting with your board. A strong, engaged board can help drive the effectiveness of your organization.
Is our organization’s mission and vision statements clearly defined and communicated to our audiences?
If you were to survey your donor base, prospective donors, volunteers and others throughout the communities you serve, would you find that people understand your organization and its mission? Not sure what kind of responses you would get? One reason that your organization may not be as effective as it could be is because your audiences may not fully understand the mission and vision of your organization. Take a look at your mission and vision statements and see if you need to make some revisions.
Do we clearly and timely communicate to our board of directors?
This question really ties into whether or not you feel like you have an engaged board. One of the reasons you may not have an engaged board is because you’re not clearly and timely communicating with them. If there are important decisions that need to be made, make sure that you providing them with the necessary information to make the decision within a timely manner.
How strong are our organization’s internal controls?
Unfortunately, internal fraud is a real concern within nonprofit organizations. Few nonprofits have strong internal controls. As organizations grow, the internal controls need changing. Make sure the controls are operating at a level that will deter and detect fraud. Establish a code of conduct that will create a clear understanding of what is expected of all employees. Even if your organization only has a few employees, it is still possible to implement a system of checks and balances. These controls should help safeguard assets, produce accurate reports and improve administrative effectiveness.
Ohio Non-For-Profit Help
Effective nonprofit organizations are impacting the communities they serve. If you are questioning the effectiveness of your organization, contact Rea & Associates. Our Ohio non-for-profit team can help you evaluate your organization and where you can increase your efficiency and effectiveness.
Author: Mark Van Benschoten, CPA (Dublin office)
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