Never before has the American business owner had to manage a workforce consisting of employees whose ages span five generations. And because each generation is unique, your company’s leadership team is left with the impossible task of adopting a management style to accommodate an incredibly diverse workforce.
Today, an effective management team is required to be fluent in a traditional management style to accommodate the Baby Boomers while adopting an effective hands-off approach to appease the up-and-coming Millennials and a variety of other techniques to motivate and inspire the workers who fall somewhere in the generational middle ground. AND all of this has to be done effortlessly. …
You’re probably wondering if all this extra work to understand the generational differences of today’s workforce even really matters. If so, worry no longer – it does matter, a lot. Here’s why:
The marketplace is changing and in order for your business to stay competitive, you have to be fast and agile. Who knows how to do this better than the Millennials? When I was growing up, if I wanted to make a purchase, I had to drive to the store and browse the aisles before making a purchase. Today, all the consumer has to do is pull out the smartphone, browse the products, read reviews and buy the product – and this whole transaction happens very, very quickly.
A lot of businesses are having a real problem when it comes to employee retention. Companies that are not willing to adjust to their employee’s needs are going to have a difficult time retaining them for a significant period of time. Rather than try to fit a square peg into a round hole, your business might have more luck keeping that star employee around if you were to adopt a different management style. Otherwise, be prepared for the company rock star to look for employment elsewhere.
Millennials have already changed the way business is conducted in America, and we’re only getting started. One of the most extreme changes we have seen centers around the productivity of the younger generation. A lot of times we will hear that they are unwilling to get to work at 8 a.m. or that, when they do get to work, they are rarely focused on just one task. To the older generations, this can be frustrating because it flies in the face of the traditional workstyle. However, when the business can harness the unique skills and dedication of the younger generations, business owners are bound to see the productivity of these employees significantly improve.
I talk a lot about how businesses can make since of an increasingly diverse workforce on episode 29 of unsuitable on Rea Radio. You can listen to the episode, Mastering the Un-Manageable Magic of Millennials” by clicking play on the media player below, or you can visit the episode’s webpage to listen and tap into some other great resources to help you along. And, of course, you can always email Rea & Associates for even more, specific tips and insight.
By Pat Porter (Dublin office)