How To Master Your Employee Recruitment Strategy
Don’t make the mistake of thinking about your employee recruitment and retention efforts as a line item on your to-do list. You should always be thinking about ways to keep your company fully staffed and operational. While there is no way to predict how many employees you will need to hire over the next year, or even the next five years, you can create a solid recruitment plan by paying close attention to your company’s historical data. Here’s how.
Know your company’s average turnover rate.
For example, say you are responsible for keeping your company of 300 employees fully staffed. Now, for the sake of simplicity, imagine that your average annual turnover rate over the last few years has held steady at 10 percent. If this year is consistent with historic trends, you should be actively looking to hire 30 people.
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Of course you are going to need these 30 potential employees to have a range of different skills and levels of experience. To develop your strategy, simply take an even closer look at the data to determine, on average, how many managerial vacancies you should expect to fill versus hourly employees. Once you have narrowed down your search criteria, you can start sourcing candidates and filling your recruitment funnel.
Plan for business growth.
When we talk about recruitment, we need to take a closer look at the talent pool that currently exists within your company; meaning you should always be aware of your existing employee’s knowledge, skills, abilities and experiences and make it a point to invest in their ongoing success. This strategy is particularly important in times of growth. Consider, for example, prospects with specialized skills, advanced degrees and adequate experience can be a lot harder to find than an entry level prospect. Therefore, if a management position opens up in your company, an existing employee can readily fill the vacancy while ensuring that the transition is as seamless as possible.
Think about recruiting every day.
It’s very rare to be able to fill a vacant position after interviewing a single prospect, which is why you should identify the average number you typically have to interview before you find The One. Then, work to keep your prospect sourcing funnel full by:
- Maintaining positive relationships with prospects and employee referral sources.
- Conducting ongoing interviews and continuing to accept resumes from qualified prospects.
- Targeting prospects where they hang out. This could be done by strategically targeting your marketing to ensure you are reaching the most qualified prospects at the source. If you are looking for entry level prospects, pay more attention to social media, college job fairs and open houses. If you are looking for professionals to fill managerial positions, consider focusing on employee referrals, LinkedIn and targeted digital and traditional ad campaigns.
Are you looking for more advice to help you grow your business and improve your company culture? Check out unsuitable on Rea Radio, a unique financial services and business advisory podcast that challenges old-school business practices and the traditional business suit culture.
By Renee West, SHRM-CD, PHR (New Philadelphia office)