Consumers are depending more and more on mobile devices – so it may make sense to use this technology in your promotional strategy.
Including location-based sales alerts through services such as Foursquare, GEOfencing, Twitter and electronic coupons are just a few of the ways that can increase sales. Consumer interest in these services is growing, especially when coupons and exclusive deals are involved.
In one recent example, Chick-Fil-A e-mailed its customers an exclusive chance to try a new chicken sandwich for free, long before it appeared on the menu. Customers received an invitation from their local store manager, were required to RSVP and received a coupon to present at their local store at a designated date and time. There was no in-store promotion other than a small table tent for VIPs, further adding to the exclusive, insider feel of the offer. What a way to reward loyal customers as well as receive feedback on a potential new product!
For more information about location-based marketing, see this article we recently shared in our Facts And Figures newsletter.