Archive for the ‘Business Advice’ Category

Stop The Family Drama With A Buy-Sell Agreement

Thursday, October 8th, 2015
Take control of your future with a buy-sell agreement - Unsuitable on Rea Radio

You don’t know what the future holds, but if you don’t take steps to prepare for the unknown you are leaving your business and your family vulnerable. Click here to listen to How To Ruin Thanksgiving Dinner on Unsuitable on Rea Radio, a new finance and business management podcast.

It seems like when the holiday season comes around everybody does their best to put their best foot forward and to portray the image of “the flawless family.” From the turkey dinner on Thanksgiving, to the Christmas cards featuring happy, loving families – we do all we can just to make sure everything is … perfect. Listen to the podcast: How To Ruin Thanksgiving Dinner The holiday season is also notorious for other less-than-perfect qualities, such as family fights, holiday shopping stress and, ultimately, increased depression and anxiety. Now imagine you are battling the normal holiday stressors while trying to manage a family business. And now imagine that your business is in crisis mode and your life, the future of your family members and the sustainability of your company hangs in the balance? When you own a business with family or friends you already run the risk of business matters spilling over into your personal affairs. But when you haven’t invested the time and resources needed to plan ahead, you are leaving your business and your family vulnerable. Take control of the future of your business and the general well-being of your family all year long by knowing the true value of your business and investing in a proper buy-sell agreement.

Click here to read the full article.

By Tim McDaniel, CPA/ABV, ASA, CBA (Dublin office)

Business Valuations - Ohio CPA firmLearn more about the importance of securing a custom business valuation and buy-sell agreement. Listen to the How To Ruin Thanksgiving” podcast on Unsuitable on Rea Radio at or on iTunes or SoundCloud.


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Why would I want to listen to a podcast from an accounting firm?

Wednesday, October 7th, 2015
Unsuitable Podcast - Ohio CPA Firm

Mark VanBenschoten (left) talks with Doug Feller, a principal and financial advisor with Investment Partners, talks about wealth enhancement and investment tactics for an upcoming episode of Unsuitable on Rea Radio, a new financial and business advisory podcast from Rea & Associates. Click here to learn more about Unsuitable on Rea Radio.

I know what you’re thinking – listening to a podcast from an accounting firm is probably about as entertaining and insightful as watching paint dry. But Unsuitable on Rea Radio isn’t your typical accounting podcast, and here’s why.

Real, Simple Solutions

Who doesn’t like a good story? What about one that leaves you with greater insight into the financial wellness of your own company? And if you had a better idea of how other successful entrepreneurs manage their wealth, wouldn’t you try to follow their lead?

The professionals at Rea have seen a lot over the last several decades and they are willing to open the curtain just enough to provide you with the information to forge your own success. And on Unsuitable, they do just that.

An Effective Kick In The Pants

Unsuitable offers a little something for everybody and I am confident that this is a show that will not only help provide you with more clarity, but will motivate you to take the next step as a professional and as a business leader.

Look at what has already been discussed in the first four episodes:

And this is just the beginning. Look for episodes highlighting investment strategies, Affordable Care Act compliance and retirement preparedness – just to name a few.

Accountants Like To Laugh Too

This may come as a surprise to many since those in the accounting profession tend to be thought of as dry, stuffy, number-crunching fanatics, but that’s just not true – well, most of the time. The Rea team consists of some pretty humorous, outgoing folks and I think that the diverse sense of humor of our team shines through. Mark Van Benschoten, the host of the show, helps a lot, of course. He does an excellent job addressing each guest and makes them feel comfortable … then the show gets really good.

Just The Right Length

Our firm has 11 offices throughout Ohio, which means I do a lot of driving. When I’m on the road I like to listen to podcasts – and there are a lot of them out there! What I really like about Unsuitable, is that it’s long enough to be really informative and wraps up nicely before it reaches the point where I am wishing it would end. In fact, when it does end I find myself wanting to start the next one. Mark and his guests get right to the point of the show, provide examples and offer hard-hitting advice in a concise, enjoyable format – all while having a great time and avoiding stuffy accounting jargon.

Go to now and start listening or subscribe to Unsuitable on Rea Radio on iTunes or SoundCloud. I also want to encourage you to use #ReaRadio to join the conversation on Twitter and Facebook.

By Lee Beall, CPA (Dublin office)

Click here and start listening to Unsuitable on Rea Radio now!


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What companies can do now to get ready for the 2016 tax season

Monday, October 5th, 2015

It’s time to do your business tax planning and, just like a doctor’s check-up, if you decide to skip it, you may regret it.

You could face a larger tax bill because you weren’t in close enough contact with your advisers when you did a transaction, changed a policy or practice, or amended what you are doing with insurance. You may encounter wide swings in income and tax due from one year to the next if you don’t check in with your advisers.

Smart Business recently interviewed Tracy Kaufman and Joe Popp about tax strategies business can implement now to prepare for the upcoming 2016 tax season. Want to learn more and see what you can start doing now? Check out the interview on Smart Business’s website.

What to read more posts about tax planning strategies? Check these out:

The Truth About Tax Extensions

Is Simplicity Worth The Cost Of Peace Of Mind?

5 Tax Deductions To Ease Your Business’s Tax Burden

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5 Financial Secrets Of Successful Business Owners

Tuesday, September 29th, 2015
Financial Secrets Of Successful Business Owners - Rea & Associates - Ohio CPA Firm

After following through with a 13-week cash flow for almost a year, you will have better insight into how to spend your profits to help your business generate additional cash and sales. Visit to learn more and listen to Rea’s podcast — Unsuitable on Rea Radio.

Many business owners find difficulty coming to terms with their financial obligations. They will dedicate long hours combing through their company’s expenses, invoices and payroll to arrive at an annual budget, only to let the report sit until it’s time to repeat the exercise again a year later. A 13-week rolling cash flow helps take the stress off business owners when it comes time to make important strategic decisions throughout the year. But in order to get your company back on the right track, you must be ready to change the way you look at your company’s finances. These five financial secrets of successful business owners will get you on the right track.

Listen To Unsuitable On Rea Radio – Why $1 Million Doesn’t Matter

1)     Know how much cash you have on hand.

We’re talking about tangible cash here; and to know how much you actually have on hand you will have to look beyond the ending balance on your business’s bank statement while not letting yourself get caught up in a sea of technical information, graphs and presentations. The three most important questions you should be asking every week are:

  • How much money do we have in the bank?
  • What is our accounts receivable balance?
  • Who do we owe and how much we owe them?

The other information and reports are still important, they just aren’t as critical when you have to make big decisions without a lot of time to ponder your company’s short- and long-term financial state.

2)     Understand your billing practices.

To get an accurate picture of your company’s cash flow, you will need to take a closer look at your current billing practices to find out if you are getting your bills out on a timely basis. Don’t be tempted to gloss over this step. It may surprise you to learn that a lot of decision-makers and business owners think they are on top of their billing activity, only to learn that they’re not. A 13-week cash flow budget will expose this weakness and will get you back on track.

3)     Delegate ownership of your cash flow. 

We are all busy and it’s easy to be enthusiastic about implementing a 13-week cash flow strategy — in theory. But when it’s time to actually put your strategy into action it’s easy to blame “lack of time” for why you put it off. The good news is that you can delegate the work to someone who has the time. You really can’t afford to ignore your cash flow. When you understand where your money is coming in from and where it’s going, you will begin to see positive results.

4)     Review your cash flow projection often.

While it’s great to write out an annual budget or a three-year-projection, most owners will push the document to the side … where it will begin to gather dust. Then, when the day comes when you need to know the financial state of your company for decision-making purposes, you are left with inaccurate, outdated information. When this happens, your effectiveness and accuracy as a leader is challenged. It doesn’t have to be though. When you review your cash flow regularly, you arm yourself with the tools need to make financially strategic decisions. For example, after following through with a 13-week cash flow for nearly a year, you will gain greater insight into how to spend your business profits to help generate the additional cash and sales needed to facilitate sustained growth.

5)     Put your accrual basis profit in its place.

While you may still need to have an accrual statement or generally accepted accounting principle statement to appease regulatory agencies, you would do well to remember that when it comes to the lifeblood of your business, cash flow is king. In all likelihood, businesses of all sizes should consider keeping two sets of records — an accrual and a cash basis statement — to maintain your company’s compliance among all stakeholders.

You can’t spend accrual basis profit. You can, however, spend cash basis profit. Which is why, at the end of the day, you’ll find that your banker, your lender, your shareholders, etc … will take more interest in your cash flow strategy and your cash flow budget than your other reports.

Want to learn more? Click here to listen to Unsuitable on Rea Radio and find out “Why $1 Million Doesn’t Matter.”

By Dave Cain, CPA (Dublin office)

Visit for more episodes of Unsuitable on Rea Radio or click here to subscribe to the podcast on iTunes or click here to listen to the show on SoundCloud.

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Will EMV Technology Change The Online Payment Option?

Monday, September 21st, 2015
Online Payment Option -Ohio CPA Firm

Does a company that doesn’t physically swipe credit cards have to worry about increased liability when the new EMV rules are implemented in October?

Dear Drebit: Does a company that doesn’t physically swipe credit cards have to worry about increased liability when the new EMV rules are implemented in October? Sincerely, Online Payments Only

Dear Online Payments: As you may already know, I recently wrote an article to inform merchants about the Oct. 1 deadline to implement Credit Card EMV (EuroPay, MasterCard and Visa) technology. When this change takes effect, the liability for fraudulent transactions will no longer be assumed by the credit card issuing institution. Instead, if you continue to use the credit card’s magnetic stripe to process payments, your business will assume liability for any resulting fraud. For most businesses – especially smaller businesses – a single instance of fraud could be crippling.

EMV technology essentially swaps out the magnetic stripe used on credit cards today for an embedded chip. The chip scrambles sensitive cardholder data at the point of sale, which makes it increasingly difficult to fraudulently access and replicate consumer data.

Click here to read the full article.

But what changes lie ahead for businesses that utilize online payment methods and don’t require customers to physically swipe their credit card to pay for a product or service? Do they need to be concerned about this liability switch on Oct. 1 too?

EMV Concerns For Online Merchants

Your third-party processor (such as PayPal), is responsible for ensuring that the payment is authentic. These companies validate payments using a variety of methods.

Natalie Gagliordi, a blogger with Small Business Matters, writes that “for most online merchants, whatever payment processing technology they are using will likely contain out-of-the-box security and authentication protocols.” PayPal, for example, “has developed complex end-to-end encryption to help protect consumers and merchants with their payment information.”

But just because your business doesn’t bare the sole responsibility for keeping your customers’ credit card data safe, doesn’t mean you have nothing to worry about – quite the contrary. Some experts expect credit card fraudsters to pay more attention on hacking online consumer data. This means, for your customers’ sake, you must continue to be informed of online security best practices and should not only be knowledgeable about what your third-party payment processor is doing to keep credit card data safe, but what your third-party payment processor requires of you to maintain your compliance. This could include maintaining current antivirus protection, a secure firewall and other online safety protocols.

The EMV Migration Forum’s Card-Not-Present Working Committee recently published an informative whitepaper to address the growing threat of Card-Not-Present Fraud. This resource will give online merchants a little more insight into the numerous options currently available to help authenticate online payments.

In the meantime, if you have additional questions or concerns, contact your third-party payment processor immediately. Requirement 12.9 of the Payment Card Industry Data Security Standard v3.0 states that they must provide you with – in writing – the details of its role in providing PCI compliancy, as well as any requirements of your organization. Click here to learn more.

How Can Drebit Help You?

Readers, do you have questions about data security, fraud, accounting, succession planning and other general business topics, but don’t really know who to ask? Let Drebit help find the answer! Simply fill out the brief form at the top, right side of this page. You can also click here to reach out to one of fraud experts directly. If you like the advice we offer, why not click here to subscribe to Dear Drebit and get notified of new articles and updates the minute they are posted?

By Joe Welker, CISA (New Philadelphia office)  

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Will An Audit Find Fraud In My Business?

Thursday, September 10th, 2015
Fraud in My Business - Ohio CPA Firm

Your annual audit isn’t designed to detect fraudulent activity, but if across suspicious transactions are discovered a fraud detection expert should be called in.

For the same reason you wouldn’t expect your eye doctor to repair your tooth, you shouldn’t depend on your annual audit to detect occupational fraud in your business. A financial statement audit validates your financial records and provides reasonable assurance that they are materially accurate. It does not look for fraudulent activity.

Of course, if your auditor comes across suspicious transactions or questionable information, they will certainly share their findings with you. In addition, a good auditor will be able to recommend a fraud detection expert to help you dig deeper into the questionable activity.

So, if your audit won’t detect fraud, how will you know if it’s happening in your organization? 

According to the Association of Certified Fraud ExaminersReport to the Nations on Occupational Fraud and Abuse, only 3 percent of the nearly 1,500 reported cases of occupational fraud were detected by an external audit. According to the study, employee tips continue to be the most common way in which fraudulent activity is reported – usually through a fraud reporting hotline.

Your employees are likely honest, hard-working individuals who would never do anything to jeopardize your business. But until you empower them with a secure, anonymous outlet to tip off this behavior, you will never truly know for sure.

Are you serious about protecting your business from fraud? Learn more at or contact me directly.

This article was published in the September 2015 issue of Columbus Business First – Ask The Expert.

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Fraudulent Credit Card Transactions Will Become Merchant’s Problem On Oct. 1

Wednesday, September 9th, 2015
Credit Card Fraud Prevention - Ohio CPA Firm.

As of Oct. 1, 2015, the liability for fraudulent transactions will no longer be assumed by the credit card issuing institution. Instead, if you (the merchant) fail to adopt EMV technology, your business will be responsible for any loss that results from a fraudulent transaction.

PCI to EMV – Protecting Credit Card Data

Your customers want their payment experience to be as easy and painless as possible, which is why you have come to depend on the ability to process credit card payments – especially if your average transaction is more than $20. But providing your consumers with the ability to pay with plastic has also been helpful to fraudsters looking to steal the information hidden within their card’s magnetic stripe. In an effort to crack down on fraudulent transactions, protect consumers and transfer liability from the credit card company to your business, the United States will begin to implement Credit Card EMV (EuroPay, MasterCard and Visa) technology.

Read Also: Businesses Beware: Sloppy Data Security Could Cost You

Change Is Necessary

Due to the increasing number of credit card breaches where millions of credit card numbers and associated data have been stolen, the industry has forced retailers and merchants to adhere to PCI (Payment Card Industry) Security Requirements. Supported by the PCI Security Council, the ultimate goal of EMV is to stop and prevent further fraudulent activity. Success has already been noted in countries outside the U.S. “Currently, almost half of the world’s credit card fraud happens in the U.S. where magnetic stripe technology is the standard,” states David Navetta and Susan Ross in a blog on Data Protection Report. “Outside the U.S., an estimated 40 percent of the world’s cards and 70 percent of the terminals already use the EMV technology. These countries are reporting significantly lower counterfeit fraud levels with EMV cards than with the magnetic stripe cards.”

Understanding EMV Technology

Credit Card EMV technology, which has been used in Europe since the early 1990s, replaces the magnetic stripe we have grown accustomed to with an embedded chip that, scrambles sensitive cardholder data at the point of sale terminal. This technology ultimately makes it more difficult to access and replicate consumer data in an attempt to commit fraud.

Businesses Can’t Afford Not To Comply

Why should you be concerned about the credit card industry’s switch-over to EMV technology? As of Oct. 1, 2015, the liability for fraudulent transactions will no longer be assumed by the credit card issuing institution. Instead, if you (the merchant) fail to adopt EMV technology, your business will be responsible for any loss that results from a fraudulent transaction. If your business currently accepts credit cards as a form of payment (and you would like to continue this practice), unless you want to be hit with potentially devastating losses, you must make sure to install and activate the new technology before the Oct. 1 deadline. That being said, some types of businesses will have a little more time to comply. If you aren’t quite sure whether or not your business is exempt, visit the website of each payment brand you accept to learn more.

Next Steps

  1. If you have not investigated or planned for EMV Technology, contact your card processor immediately to determine your business’s specific needs.
  2. Implementing EMV technology can be a cumbersome and time consuming project, but the best way to protect yourself from fraud and liability is to implement the new technology as soon as possible.
  3. If EMV technology has been implemented be sure to confirm that the chip reading capability has been enabled. In addition, confirm with issuers that cryptographic values are being associated with the card number to ensure that the EMV technology has been setup and configured properly.  Verifying that cryptographic values are being assigned will eliminate the chance of misconfiguration and possible fraudulent activity.
  4. Train your staff on the new procedures. When a customer tries to pay for a product or service using their card, they will notice some changes, such as their credit card being held in the EMV reading slot throughout the entire transaction process. This is normal, however your staff should be prepared to answer the questions that will certainly arise.

By Joe Welker, CISA (New Philadelphia office)

Want to learn more ways you can protect your business and your customers from a fraudster? Check out these articles:

Could Your Company Be Ransomware’s Next Victim? Don’t Turn A Blind Eye To PCI Compliance How Much Is Your Data Worth To Criminals?

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Businesses Beware: Sloppy Data Security Could Cost You

Wednesday, August 26th, 2015

Defend Against A Data Breach - Ohio CPA FirmAs if you didn’t have enough keeping you up at night, the topic of data security continues to send collective shivers up the spines of business owners worldwide. Unfortunately, the Aug. 24, ruling by the United States Court of Appeals for the Third Circuit didn’t make matters any better (or less expensive) for businesses guilty of failing to protect their customers’ data. In fact, companies that utilize poor security practices that ultimately lead to a breach of consumer data are at risk of facing further disciplinary action and penalties.

Read Also: How Prepared Is Your Business For A Potential IT Disaster?

What does the FTC’s Courtroom Win Mean To Business Owners?

If you haven’t taken data security seriously in the past, it’s time to get real serious about it real quick.

Prior to the ruling, companies at the center of a data breach had to battle with lawsuits while working to rebuild their reputations. Now, in addition to litigation and negative headlines, your organization must also risk being fined by the Federal Trade Commission (FTC). Businesses can no longer operate with a subpar data security infrastructure. Those that do are at risk of losing everything.

The court upheld the FTC’s 2012 lawsuit against Wyndham Worldwide, a company known for operating hotels and time-shares. Records show that the FTC filed complaints against Wyndham for three data breaches occurring in 2008 and 2009, which resulted in more than $10.6 million in fraudulent charges. In its decision, the appeals court reaffirmed previous rulings that found Wyndham to be responsible for implementing better security practices, which would have helped prevent such breaches from occurring in the first place.

According to the FTC’s argument, software used at Wyndham-owned hotels stored credit card information as readable text, hotel computers lacked a system for monitoring malware, there was no requirement for user identification and or to make password difficult for hackers to guess, the company failed to use firewalls and, ultimately, failed to employ reasonable measures to detect and prevent unauthorized access to the computer network or to conduct security investigations.

“Today’s Third Circuit Court of Appeals decision reaffirms the FTC’s authority to hold companies accountable for failing to safeguard consumer data,” said FTC Chairwoman Edith Ramirez. “It is not only appropriate, but critical, that the FTC has the ability to take action on behalf of consumers when companies fail to take reasonable steps to secure sensitive consumer information.”

Next Steps For Businesses

With regard to the case between the FTC and Wyndham, the next chapter of the story is uncertain. While the win in the courtroom has helped put some wind in the FTC’s sails, the commission has yet to levy any penalties or assertions against the defendant. What is clear, however, is that a data security breach is a very real threat – one that is felt by nearly every business in the world. Furthermore, as technology continues to advance and hackers adapt, the security procedures businesses deploy must be top-notch to avoid further complications and costs associated with a sloppy security infrastructure.

Will you be ready when disaster strikes? Email Rea & Associates today to learn what you can do to protect your business from unforeseen threats.

By Joe Welker, CISA (New Philadelphia office)

Want to learn more about how to protect your business from a data security crisis? Check out these articles:

Could Your Company Be Ransomware’s Next Victim?
Don’t Turn A Blind Eye To PCI Compliance
How Much Is Your Data Worth To Criminals?

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How to ensure your plans aren’t bigger than your finances in times of growth

Monday, August 17th, 2015

Growth is the goal for many companies — whether you get that growth from adding another location, forming an alliance, adding services, diversifying into other areas or merging with/acquiring another business. But not all growth is good. So, it’s critical that you properly manage it. Smart Business recently talked with Kent Beachy about monitoring and managing your business’s growth.

For example, when growth is on the horizon, construction companies will go out and take on more work than they can handle. They have to pay their labor weekly, but they may not get paid for 60 or 90 days. A big part of growth is being able to finance it; you must have the right financing sources, such as built-up profits and/or a line of credit.

To learn more about how to set up the right systems to monitor your financial accounting and cash flow in times of growth, read the full article on Smart Business’ website. 

Want to read more articles about business growth, check these out:

Don’t Shy Away From Business Debt

Getting Back To Business: How Outsourcing May Provide Relief To Your Business

Do Your Business Metrics Need an Oil Change?

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