Archive for the ‘Business Advice’ Category

It’s OK To ‘Think Small’

Friday, November 20th, 2015

Revenue Growth Isn’t Always The Solution

Revenue Growth Isn't Business Growth, Rea & Associates, Ohio CPA Firm

Your revenue is like the water level. When it’s high, it hides a lot; but when it’s low, problems begin to reveal themselves. Unfortunately, some business owners believe that the best way to fix their business is by adding revenue. What they don’t realize is that this tactic is simply masking the real problem.

Have you ever been white water rafting? When the water is high, you glide effortlessly through the river, expertly navigating the bends and slicing through the current – it’s exhilarating. Flash forward a few months later, after the water level has dropped, and it’s a completely different story. Where it was once smooth sailing, you are now confronted with a scattering of rocks, boulders, logs and branches. Your ability to progress through the course takes a hit.

Your revenue is like the water level in this example. When it’s high, it hides a lot; but when it’s low, problems begin to reveal themselves. Unfortunately, some business owners believe that the best way to fix their business is by adding revenue. What they don’t realize is that this tactic is simply masking the real problem.

Sometimes, More Is Less

If you want your business to be healthier, you can’t rely on revenue growth to solve your problems. In fact, you may find greater success if you start thinking small.

Businesses that are healthy tend to be able to generate healthy cash flow. This means that you need to pay attention to more than just your ability to generate revenue. For example, you could find great success if you were to tighten up your billing strategy. Oftentimes, business owners will only focus on their monthly revenue and forget to consider how long it actually takes for the money to roll in. Even though your company’s revenue looks great for the month of July, it could be September (or later) before you actually get paid. In the meantime, you are stuck playing the waiting game.

Instead of looking for more customers to cover the difference, start thinking small. Get rid of the extra baggage that’s holding you down. Revenue doesn’t mean a whole lot unless you have the cash to back it up. To that point, it may be time to stop doing business with clients who aren’t prompt when it’s time to pay their bills on time. Instead, be more selective when choosing who you will do business with.

What’s Holding You Back?

It can be a lot of work to identify what’s holding you back and sometimes you need to look at your business from a different perspective, some business owners find great success simply asking for help from an outsider. There is no one-size-fits all solution. The best way to take control of your business is to work with a trusted advisor.

A great place to start is by listening to our podcast, Unsuitable on Rea RadioEpisode 10: The Revenue Sin covers business health and what you can do to strengthen your cash flow. When you are done, click here for additional resources.

Do you have a business question you need help solving? Send it to and let us know what issues are challenging your business. We could feature your question on an upcoming episode of Unsuitable or in a blog post.

By Brad Martyn, Founder & CEO, FocusCFO

Looking for more ways to improve your business? Check out these articles:

Not All Growth Is Good Growth

5 Reasons Why Managing A Solid Cash Flow Is Just Good Business Sense

Drive Internal Cash Flow And Improve Profitability

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New Payment Option Available To Ohio Pass Through Entities

Thursday, November 19th, 2015
business structure, pass through entity, ohio cpa firm

What is your business made of? If it’s a pass through entity, you now have an easier way to pay your tax bills. Read on to learn more.

Do you currently enjoy the benefits associated with owning a pass through entity (PTE) in Ohio, including better tax treatment and limited liability protection? Well, earlier this month the Department of Taxation announced another little perk – online payments! According to the release, the Treasurer of Ohio is now accepting tax payments per its Electronic Funds Transfer (EFT) program on its website. This announcement impacts:

EFT, according to the Treasurer’s Office, is a secure, online payment option for those seeking a convenient way to pay recurring commercial activity, corporate franchise, sales, streamlined, use, withholding and now pass through entity taxes. To utilize this online payment system, you must have a federal employer identification number.

Even though the online payment process is in full swing, pass through entities are still unable to register electronically. Registration forms can be downloaded online, however, by clicking here. Once completed, you can submit the form to the Electronic Payments Unit of the Treasurer’s Office.

By Lisa Beamer, CPA (New Philadelphia office)

What Does Having The Right Business Structure Mean To You?

Did you know that business structure plays a huge role when determining what your business can and cannot do? It also helps determine your tax liability. Take a look at the slideshow below to learn more or click here to learn even more about the business structures that are available to you. You can also email Rea & Associates if you have additional questions.

Want A Better Business? Structure Matters from Rea & Associates
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Drebit Readers Prefer Business Solutions To Ghost Stories

Friday, November 6th, 2015

Top 5 Blog Posts For Business Leaders in October

Can you believe it is already November? October seemed to fly by – and sharing top financial advice and business news certainly keeps a frog busy! Last month, we featured stories about trends occurring in the manufacturing industry, advised readers to start preparing for the upcoming 2016 tax season, shared news of Rea & Associate’s new podcast and so much more. I didn’t want you to miss out! Take a look at some of our most popular posts. 

Top 5 Posts In October

Below are the five most read posts from October. Which one was your favorite?

  1. Debt vs. Taxes: Should You Pay Off Your Loan Without the tax deduction, you will pay a little more in income taxes but you will be left with more money in your bank account at the end of the day.
  1. You Can Still Have The Final Say After Death It doesn’t matter if you have a lot of assets to pass on or very few, estate planning is one of the best things you can do for yourself and for those you love.
  1. Can’t Collect Payments? New Chip Technology Could Be Hurting Business’s Bottom LinesNetflix, known for offering award-winning shows like House of Cards and Orange is the New Black to users online recently reported a lack-luster third quarter performance. The company points to its inability to collect payments from users who have not yet updated their Netflix account information to reflect new payment card information they may have been issued as a result of the new EMV technology.
  1. Don’t Get Blown Away By A Cash WindfallBefore you make a move with your money, take a little time to think about you want to do with your cash and consider getting some advice from a financial professional and review these four tips for managing sudden wealth.
  1. What Do I Need To Know About Unclaimed Property in Ohio? We have all lost things from time to time. Our keys, our phones, and sometimes it seems our minds. But did you know that more than 200,000 Ohioans have lost financial assets worth more than $1 billion? As a result and in an effort to protect property rights and reunite the owners with their rightful funds, Ohio enacted unclaimed property laws.

You guys keep me busy and I am thankful for that! Enjoy October’s top 5 posts and don’t forget that I am always available to answer your questions as well. Use the form at the top, right of this page and submit your question today. The answer to your question will be featured in an upcoming blog post. You can also email Rea & Associates to discuss your financial and business concerns one-on-one with an industry expert.

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Your Business Could Be Doing Better

Thursday, November 5th, 2015


Lean Six Sigma - Manufacturing CPA Firm

Kyle Stemple discusses Lean with Mark Van Benschoten on Episode 8 of Unsuitable on Rea Radio. You can find all our podcasts at

Those in the manufacturing industry are familiar with the significance of implementing tactics to increase efficiency and effectiveness throughout the organization. But did you know that these same concepts can benefit businesses outside of the manufacturing realm?

Listen to Episode 8 of Unsuitable on Rea Radio: Don’t settle for a plate of spaghetti

Consider the five key principles identified in Jim Womack’s book, The Machine that Changed the World and think about how they relate to your company.

  1. The customer defines value.
  2. The company must focus on eliminating waste. (Waste is defined as any activity that doesn’t add value to the company.)
  3. The customer establishes pull.
  4. The company must involve and empower people who add value.
  5. Total cost is the ultimate performance metric.

Now, reflecting on these principles, how can you optimize performance of your people while optimizing the customer experience?

Focus On The Big Picture

Once you've decided to embrace Lean in your business, you need to step back and map out your existing processes. If, at the end of this mapping exercise, the lines that guide you through your processes begin to look like a plate of spaghetti, you've got a problem.

Once you’ve decided to embrace Lean in your business, you need to step back and map out your existing processes. If, at the end of this mapping exercise, the lines that guide you through your processes begin to look like a plate of spaghetti, you’ve got a problem.

You want to be successful. To do that, you must have a clear understanding of what “success” looks like to you. A good way to do this is to identify challenges (present and future) that may hinder you from realizing your maximum potential. Once you know what you are looking for, you can generate proactive solutions – ultimately increasing your efficiency.

Think Lean

Everything we do, whether it's in our personal life, in our business life, nonprofit, for-profit ... everything we do - is all determined by processes.

Everything we do, whether it’s in our personal life, in our business life, nonprofit, for-profit … everything we do – is all determined by processes.

You may consider Lean Six Sigma to be a tactic solely for manufacturing companies. But Lean can actually be very valuable to all types of companies. But first, you have to understand the Lean concept.  First, Lean is not “headcount reduction” and thinking of it as such could result in greater long-term problems. When you decide to embrace a Lean approach to business, you should actually be committed to:

  1. Understanding your customers better and making sure the processes your business adopts meets (and exceeds) their expectations.
  2. Harnessing your employees’ knowledge to better serve your customers.
  3. Continuous improvement while building greater business capacity.

Things Are not Always What They Seem

When it looks like you've solved your efficiency problems, step back and reassess. Never forget, Lean is about embracing continuous improvement. If you really start digging and asking the right questions, you are going to get answers - and your businesses processes will continue to improve.

When it looks like you’ve solved your efficiency problems, step back and reassess. Never forget, Lean is about embracing continuous improvement. If you really start digging and asking the right questions, you are going to get answers – and your business’s processes will continue to improve.

When you embark on your Lean journey, financial struggles early on are normal. It can be scary at first, but if you are persistent, you will ultimately realize positive results. Think about it this way, traditional absorption accounting allocates overhead to inventory. As inventories are reduced in the interest of becoming lean, prior period costs are expensed in the current period. When your finance experts and executive leadership team aren’t aware of this transitional lag, they may mistakenly associate Lean with declining profits. Instead, keep going – pretty soon you should be able to notice improvements to your company’s cash flow.

Take The Plunge

Your Lean initiative will only be successful if management commits to its success. Therefore, they must fully commit to the concept while taking the time to become familiar with the benefits of Lean. Sure, dipping your toe in and testing the waters may seem like a safe bet, but unless you take the full plunge, you will never realize your company’s full potential and world-class results.

Lean continues to evolve from a manufacturing concept to one likened to secret weapon used to boost the effectiveness of office and administrative processes (and so much more). In this era when continued improvement is idealized, Lean has emerged as the answer. Could your company benefit by becoming Lean? Listen to this 17-minute podcast to find out.

By Kyle Stemple, CPA, CGMA, Lean Six Sigma Green Belt (New Philadelphia office)

Kyle Stemple on Rea Radio - Lean for BusinessLearn more about Lean and how it can transform your business. Listen to Don’t Settle For A Plate Of Spaghetti on Unsuitable on Rea Radio at or on iTunes or SoundCloud.

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How to weigh the pros and cons of auditor rotation

Thursday, November 5th, 2015

Some organizations switch auditors regularly — that can mean going to a new firm or just getting a new lead auditor —  but there can be both advantages and disadvantages to this practice.

Although the Securities and Exchange Commission regulates how often public companies need to switch lead auditors, there’s no requirement for anyone else to do so. It’s individually determined by the organization.

Mark Van Benschoten recently sat down with Smart Business to discuss the pros and cons of an auditor rotation and also best practices. To read the full article, check it out on Smart Business’s website.

By Mark Van Benschoten, CPA (Dublin office)

Want to read more articles about best practices for business audits? Check these out:

Will An Audit Find Fraud In My Business?

10 Ways To Implement Internal Controls With Limited Resources

Getting Back To Business: How Outsourcing May Provide Relief To Your Business

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How Do I Avoid Obamacare Penalties?

Wednesday, November 4th, 2015

The Affordable Care Act (ACA) has put a lot of stress on business owners over the last couple years, and 2016 will be no exception. However, if you look closely, you might be able to uncover areas of opportunity. Here are three points all business owners should know to avoid penalties:

Obamacare Penalties - Ohio CPA Firm

Learn more about ways to avoid Affordable Care Act penalties by listening to our podcast, “Unsuitable on Rea Radio.” Episode 5, “Don’t Get Burned By Obamacare.”

  1. Large employers (50+ full time employees) have to worry about large employer reporting and potential pay or play penalties (roughly $2,000 per employee annually).
  2. All employers need to avoid excise taxes for discrimination and violating the ACA’s “all or nothing” mandate. These are business busters – $100 per employee, per day for noncompliance – meaning you could owe the government as much as $36,500 per employee, per year! Excise taxes can be triggered by continuing to do things you’ve always done, such as offering reimbursement arrangements to your employees.
  3. Employers also have the opportunity to review their insurance options and compensation structure. SHOP, drop, roll (“traditional” insurance), self-insure, private exchange and models like reference-based pricing are all options to explore. Dropping insurance can often actually result in less expenses and improved benefits for the employers and employees alike. In some industries this can also be a deterrent to competing businesses that are trying to recruit your workforce.

Don’t wait any longer. Work with an ACA expert who can help you determine the best option for your business while helping you identify areas of opportunity and risk. To learn more, listen to our podcast, “Unsuitable on Rea Radio.” Episode 5, “Don’t Get Burned By Obamacare,” covers this topic in more detail. Check it out at

This article was published in the November 6, 2015 issue of Columbus Business First – Ask The Expert.

By Joseph Popp, JD, LLM (Dublin office)


Want more articles about Obamacare? Check these out:

Obamacare Lives Another Day

Obamacare: Some Taxpayers Get Second Chance To Purchase Health Insurance

Obamacare: Discrimination Is Not An Option

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Can’t Collect Payments? New Chip Technology Could Be Hurting Business’s Bottom Lines

Thursday, October 15th, 2015

EMV Technology Impacts Netflix’s Q3 Earnings

EMV Technology - Ohio CPA Firm

Netflix, known for offering award-winning shows like House of Cards and Orange is the New Black to users online recently reported a lack-luster third quarter performance. The company points to its inability to collect payments from users who have not yet updated their Netflix account information to reflect new payment card information they may have been issued as a result of the new EMV technology.

Since the United States made the switch to EMV (EuroPay, Mastercard and Visa) chip technology in October, some companies are beginning to report unexpected side effects – sluggish growth in the third quarter. A recent story from Patrick Kulp on Mashable, a global media company, reported that Netflix’s lack-luster third quarter earnings may be directly linked to the new technology.

Read Also: Will EMV Technology Change The Online Payment Option?

Why? Because, according to Kulp, “[many] Netflix users may not want to go through the hassle of updating their payment records, and some may even use the switch as an excuse to bail on the service. As a result, the company can’t collect their fees.” Now, as third quarter earnings continue to roll in, business analysts are beginning to speculate as to what this means for businesses hoping to finish the year on a high note.

Why Was EMV Implemented?

In September, I provided insight into the reasoning behind the new chip-based technology, which pointed to the increasing number of credit card breaches as the reasoning behind the change. Over the years millions of credit card numbers and associated data have been stolen, leaving the credit card industry on the hook for the fraudulent transactions. In an effort to transfer liability from payment card companies to individual businesses, while providing greater protection to users against credit card fraud, the PCI Security Council supported the addition of EMV chip technology to the existing PCI (Payment Card Industry) Security Requirements.

The ultimate goal of EMV is to stop and prevent further fraudulent activity. Success has already been noted in countries outside the U.S. “Currently, almost half of the world’s credit card fraud happens in the U.S. where magnetic stripe technology is the standard,” stated David Navetta and Susan Ross in a blog on Data Protection Report. “Outside the U.S., an estimated 40 percent of the world’s cards and 70 percent of the terminals already use the EMV technology. These countries are reporting significantly lower counterfeit fraud levels with EMV cards than with the magnetic stripe cards.”

Click here to read the full article

Unintended Outcomes

Businesses have rushed to accommodate the transition to avoid liability for any losses that result from fraudulent transactions. From installing devices that read the new chips, to training employees to address any questions and concerns that may come up during the payment process. Unfortunately, in order to bring the American public up to speed, payment card insurers are issuing new chip-enabled cards to card holders and, in many cases, users are being issued new card numbers as well.

Companies such as Netflix are beginning to feel the pinch as they are realizing that their customers are in no hurry to update their card numbers in their accounts, which means the company can’t collect subscription payments.

“Our over-forecast in the US for Q3 was due to slightly higher-than-expected involuntary churn (inability to collect), which we believe was driven in part by the ongoing transition to chip-based credit and debit cards,” the company said in its earnings release.

Is Your Business Witnessing Unexpected Consequences?

Third-quarter earnings are just beginning to be reported, which means we are unable to adequately identify how widespread this particular issue is.

So, we want to hear from you. Since the EMV chip technology went into effect on Oct. 1, what has your experience been? Have you had trouble collecting renewal payments from your customers? Comment below or send us a quick email.

If you have a specific question about EMV technology or another business challenge, you can always let us know by filling out the brief form at the top, right side of this page. And don’t forget to subscribe to Dear Drebit to get great business tips and advice delivered directly to your inbox!

By Joe Welker, CISA (New Philadelphia office)  

Are you looking for more ways to prevent fraud from taking control of your business? Check out these articles:

Who Is That Email Really From?

Malware Threat Spreads To Smart Phones

Businesses Beware: Sloppy Data Security Could Cost You

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Stop The Family Drama With A Buy-Sell Agreement

Thursday, October 8th, 2015
Take control of your future with a buy-sell agreement - Unsuitable on Rea Radio

You don’t know what the future holds, but if you don’t take steps to prepare for the unknown you are leaving your business and your family vulnerable. Click here to listen to How To Ruin Thanksgiving Dinner on Unsuitable on Rea Radio, a new finance and business management podcast.

It seems like when the holiday season comes around everybody does their best to put their best foot forward and to portray the image of “the flawless family.” From the turkey dinner on Thanksgiving, to the Christmas cards featuring happy, loving families – we do all we can just to make sure everything is … perfect.

Listen to the podcast: How To Ruin Thanksgiving Dinner

The holiday season is also notorious for other less-than-perfect qualities, such as family fights, holiday shopping stress and, ultimately, increased depression and anxiety.

Now imagine you are battling the normal holiday stressors while trying to manage a family business. And what if your business is in crisis mode and your life, the future of your family members and the sustainability of your company hangs in the balance?

When you own a business with family or friends you already run the risk of business matters spilling over into your personal affairs. But when you haven’t invested the time and resources needed to plan ahead, you are leaving your business and your family vulnerable. Take control of the future of your business and the general well-being of your family all year long by knowing the true value of your business and investing in a proper buy-sell agreement.

Click here to read the full article.

By Tim McDaniel, CPA/ABV, ASA, CBA (Dublin office)

Business Valuations - Ohio CPA firmLearn more about the importance of securing a custom business valuation and buy-sell agreement. Listen to the How To Ruin Thanksgiving Dinner” podcast on Unsuitable on Rea Radio at or on iTunes or SoundCloud.

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Why would I want to listen to a podcast from an accounting firm?

Wednesday, October 7th, 2015
Unsuitable Podcast - Ohio CPA Firm

Mark Van Benschoten (left) talks with Doug Feller, a principal and financial advisor with Investment Partners, talks about wealth enhancement and investment tactics for an upcoming episode of Unsuitable on Rea Radio, a new financial and business advisory podcast from Rea & Associates. Click here to learn more about Unsuitable on Rea Radio.

I know what you’re thinking – listening to a podcast from an accounting firm is probably about as entertaining and insightful as watching paint dry. But Unsuitable on Rea Radio isn’t your typical accounting podcast, and here’s why.

Real, Simple Solutions

Who doesn’t like a good story? What about one that leaves you with greater insight into the financial wellness of your own company? And if you had a better idea of how other successful entrepreneurs manage their wealth, wouldn’t you try to follow their lead?

The professionals at Rea have seen a lot over the last several decades and they are willing to open the curtain just enough to provide you with the information to forge your own success. And on Unsuitable, they do just that.

An Effective Kick In The Pants

Unsuitable offers a little something for everybody and I am confident that this is a show that will not only help provide you with more clarity, but will motivate you to take the next step as a professional and as a business leader.

Look at what has already been discussed in the first four episodes:

And this is just the beginning. Look for episodes highlighting investment strategies, Affordable Care Act compliance and retirement preparedness – just to name a few.

Accountants Like To Laugh Too

This may come as a surprise to many since those in the accounting profession tend to be thought of as dry, stuffy, number-crunching fanatics, but that’s just not true – well, most of the time. The Rea team consists of some pretty humorous, outgoing folks and I think that the diverse sense of humor of our team shines through. Mark Van Benschoten, the host of the show, helps a lot, of course. He does an excellent job addressing each guest and makes them feel comfortable … then the show gets really good.

Just The Right Length

Our firm has 11 offices throughout Ohio, which means I do a lot of driving. When I’m on the road I like to listen to podcasts – and there are a lot of them out there! What I really like about Unsuitable, is that it’s long enough to be really informative and wraps up nicely before it reaches the point where I am wishing it would end. In fact, when it does end I find myself wanting to start the next one. Mark and his guests get right to the point of the show, provide examples and offer hard-hitting advice in a concise, enjoyable format – all while having a great time and avoiding stuffy accounting jargon.

Go to now and start listening or subscribe to Unsuitable on Rea Radio on iTunes or SoundCloud. I also want to encourage you to use #ReaRadio to join the conversation on Twitter and Facebook.

By Lee Beall, CPA (Dublin office)

Click here and start listening to Unsuitable on Rea Radio now!


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What companies can do now to get ready for the 2016 tax season

Monday, October 5th, 2015

It’s time to do your business tax planning and, just like a doctor’s check-up, if you decide to skip it, you may regret it.

You could face a larger tax bill because you weren’t in close enough contact with your advisers when you did a transaction, changed a policy or practice, or amended what you are doing with insurance. You may encounter wide swings in income and tax due from one year to the next if you don’t check in with your advisers.

Smart Business recently interviewed Tracy Kaufman and Joe Popp about tax strategies business can implement now to prepare for the upcoming 2016 tax season. Want to learn more and see what you can start doing now? Check out the interview on Smart Business’s website.

What to read more posts about tax planning strategies? Check these out:

The Truth About Tax Extensions

Is Simplicity Worth The Cost Of Peace Of Mind?

5 Tax Deductions To Ease Your Business’s Tax Burden

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