Posts by Michaela McGinn, CPA, Director of Assurance Services:
Every day we encounter people for a wide variety of reasons. You could be at the supermarket, or perhaps you’re standing in line for your latte. Or maybe you’re at a local Rotary lunch. Do you ever find yourself looking for business opportunities in the mundane routines in life? Good business people are constantly asking themselves the question “where will tomorrow’s business come from?”
Every Encounter Counts
Every contact you make is a potential opportunity to grow your business. And networking is a critical part of that process. But, what many individuals fail to understand is how a network works. Let’s take the engineering of a bridge for example. A bridge is not constructed through a two-point or three-point connection. The strongest bridges are constructed through a complex network of materials with overlapping points of contact. Those bridges span large areas and allow you to get from one place to another.
Professional networks are similar to a bridge’s network. The best networks are an overlapping of personal and professional lives. They interconnect at many points. The person you meet tomorrow at your child’s school play may not be a client for you, but you may introduce them to someone that can help them and that connection you have provided can then be used for another point of contact.
Networking In Motion
In a couple weeks, I’ll be having breakfast with a former colleague who has just returned to my neighborhood from the West coast. Chances are I won’t have an opportunity to provide services to him in the near future, but by reconnecting, I’m someone he’ll remember. Perhaps he may come across someone who needs services that I can provide.
This whole idea of networking and building bridges may seem like common sense, but it can be so easy to get caught up in the daily routine of life that it can quickly be forgotten. Next time you’re at your son’s baseball game, don’t miss any opportunities to connect with other baseball fans who could be your next customer.
Need Help In Growing Your Business?
If networking doesn’t come naturally to you or you’re unsure about how to grow your business, contact Rea & Associates. Our Ohio business consultants can help you evaluate where you’re at currently and help you determine what you need to do moving forward.
Author: Michaela McGinn, CPA (Dublin office)
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